Discovering Cures is a national coalition focusing on current issues and trends impacting the biotechnology industry with a vision to offer new health, hope and quality of life to millions of patients as biotechnology continues discovering cures. Their original website was first created in 2013 and was due for an all around update to provide a more interactive user experience.
The YWG Solution
Instead of attempting to pay catch-up from 3 years of WordPress releases and web technology updates, we recommended the development of a completely original site, built from the ground up, utilizing current site information, keeping with old branding, adding updated stock imagery, and providing more interactive features to the site for the featured news and blog entries. An emphasis was placed on keeping the petition and call to action requests prominently on the site.